Career History (Vita)

Independent Business Consultant
Edlinger Strategy & Consulting, Stuttgart Region
Consulting in strategy, product, transformation, digital, innovation, and PMO projects. Author of ‘Total Write-Off?’ (Q4/2026).

Vice President JVs & Partnerships Lighting APAC
HELLA GmbH & Co. KGaA, Shanghai / Nanjing
JV governance (4 JVs, 7 of 9 plants in China), M&A execution, strategy definition and transformation for the APAC region. Direct report to board member.

Senior Associate / Senior Consultant
Strategy&, part of PwC network, Düsseldorf
Advising leading OEMs and Tier 1/2 suppliers in strategy, marketing/sales, operations, and finance. Co-author of the Digital Auto Report; lead author of ‘Playing China’s Game’.

Team Leader Market & Consumer Analysis
Volkswagen AG, Wolfsburg
Led the Consumer & Brand Insights team. Market research, product positioning, KPI reporting across 26 markets. Initial brand concept for JETTA sub-brand.

Team Leader Product Strategy
Volkswagen Group China, Beijing
Built and led the product strategy team. Portfolio strategy and product definition for 20+ localized models. 9+ vehicle concepts defined from idea through feasibility.

Project Leader Marketing & Sales Fullsize
Volkswagen AG, Wolfsburg
Product definition for Phideon and Phaeton NF. Market research, positioning, pricing, and cross-functional project management.

International Graduate Program
Volkswagen AG, Wolfsburg / Auburn Hills
One of only 10 graduates per year in VW’s prestigious program. Consulting projects in R&D, Product Controlling, Sales Strategy, and Volkswagen of America.

Education

M.A. International Business Development
ESB Business School, Reutlingen

B.A. (Hons) / Dipl.-Betriebswirt (FH) International Business
Heilbronn University / Misr Int. University Kairo

Abitur
Kopernikus Gymnasium (High School), Aalen-Wasseralfingen

Languages & Skills

German

English

French

Arabic

MS Office
Project Management & Planning Tools
AI (Models & Agents)
ERP
Automotive Tools