# edlinger strategy & consulting ## Posts - [Tesla hebt ab – und Porsche verliert trotz Bestnote](https://edlinger-consulting.de/tesla-hebt-ab-und-porsche-verliert-trotz-bestnote/): Donnerstag, 15. Oktober 2026. - [Ghost rider Europe: While Germany regulates, China and the U.S. accelerate on Robotaxis](https://edlinger-consulting.de/ghost-rider-europe-while-germany-regulates-china-and-the-u-s-accelerate-on-robotaxis-de/): Why the future belongs to the (individual) robotaxi — and why Germany and the EU, weighed down by fragmentation, toxic regulation and over-engineered technology, risk losing the autonomous-driving race for good. - [Ghost rider Europe: While Germany regulates, China and the U.S. accelerate on Robotaxis](https://edlinger-consulting.de/en/ghost-rider-europe-while-germany-regulates-china-and-the-u-s-accelerate-on-robotaxis/): Why the future belongs to the (individual) robotaxi — and why Germany and the EU, weighed down by fragmentation, toxic regulation and over-engineered technology, risk losing the autonomous-driving race for good. - [Loving Your Own Idea More Than the Customer: Lessons from Ferrari and Jaguar Stumbling Into the Electric Age](https://edlinger-consulting.de/loving-your-own-idea-more-than-the-customer-why-jaguar-and-ferrari-failed-the-electric-age-de/): Electrification did not break Ferrari and Jaguar. Their own product strategists did. - [Loving Your Own Idea More Than the Customer: Lessons from Ferrari and Jaguar Stumbling Into the Electric Age](https://edlinger-consulting.de/en/loving-your-own-idea-more-than-the-customer-why-jaguar-and-ferrari-failed-the-electric-age/): Electrification did not break Ferrari and Jaguar. Their own product strategists did. - [Co-Creating Consumer-Centric Products – Ein Manifest für eine mutigere automobile Produktstrategie](https://edlinger-consulting.de/co-creating-consumer-centric-products-ein-manifest-fuer-eine-mutigere-automobile-produktstrategie/): Die deutsche Automobilindustrie steckt in der Krise. - [Die nächste Chipkrise kommt bestimmt – effektive und innovative Ansätze für Resilienz im Elektronikeinkauf](https://edlinger-consulting.de/die-naechste-chipkrise-kommt-bestimmt-effektive-und-innovative-ansaetze-fuer-resilienz-im-elektronikeinkauf/): Die Chipkrise während der Pandemie war nur ein Vorgeschmack. - [The Robotaxi Revolution is Here - And Europe is Failing](https://edlinger-consulting.de/the-robotaxi-revolution-is-here-and-europe-is-failing-de/): While European automakers debate Level 3 highway pilot features at 60 km/h or even revert their offering to Level 2++, Baidu’s Apollo Go is completing over 250,000 fully driverless rides per week across 22 Chinese cities. - [The Robotaxi Revolution is Here - And Europe is Failing](https://edlinger-consulting.de/en/the-robotaxi-revolution-is-here-and-europe-is-failing/): While European automakers debate Level 3 highway pilot features at 60 km/h or even revert their offering to Level 2++, Baidu’s Apollo Go is completing over 250,000 fully driverless rides per week across 22 Chinese cities. - [How Can German Premium Brands Remain Relevant in Global Markets?](https://edlinger-consulting.de/how-can-german-premium-remain-relevant-in-global-markets-de/): The tech-luxury revolution is rewriting the rules of automotive prestige. German brands must act now — or risk becoming relics of a bygone era. - [How Can German Premium Brands Remain Relevant in Global Markets?](https://edlinger-consulting.de/en/how-can-german-premium-remain-relevant-in-global-markets/): The tech-luxury revolution is rewriting the rules of automotive prestige. German brands must act now — or risk becoming relics of a bygone era. - [Der nächste Tsunami kommt aus Europa – warum Resilienz in der Lieferkette gerade wichtiger ist denn je](https://edlinger-consulting.de/der-naechste-tsunami-kommt-aus-europa-warum-resilienz-in-der-lieferkette-gerade-wichtiger-ist-denn-je/): Die europäische Automobilindustrie steuert auf eine Insolvenzwelle ungeahnten Ausmaßes zu, die ihre Lieferketten massiv erschüttern wird. - [Was deutsche OEMs von BYD & Co. lernen können](https://edlinger-consulting.de/was-deutsche-oems-von-byd-lernen-koennen/): BYD ist nicht nur ein Wettbewerber – BYD ist ein Betriebssystem. - [Understanding the Edlinger Strategy & Consulting Approach](https://edlinger-consulting.de/understanding-the-edlinger-strategy-consulting-approach-de/): Most executives have been through the cycle. - [Understanding the Edlinger Strategy & Consulting Approach](https://edlinger-consulting.de/en/understanding-the-edlinger-strategy-consulting-approach/): Most executives have been through the cycle. ## Pages - [Perspectives](https://edlinger-consulting.de/en/perspectives/) - [Contact](https://edlinger-consulting.de/en/contact/): I consent to the use of the personal data I have provided for the purpose of responding to my inquiry, as described in the Privacy Policy, which I have read. - [Total Write-off? - The book](https://edlinger-consulting.de/en/total-write-off-the-book/): The first insider book to diagnose the crisis, analyze the challengers — and deliver a concrete transformation roadmap. - [Services](https://edlinger-consulting.de/en/services/): Four areas of expertise. One objective: results that can be implemented. - [About](https://edlinger-consulting.de/en/about/): A strategy expert with nearly two decades of experience in the automotive and supplier industry. - [Home - English](https://edlinger-consulting.de/en/): Built from the inside. Proven in practice. - [Phoenix Approach](https://edlinger-consulting.de/phoenix-approach/): Die deutsche Automobilindustrie steht am Scheideweg. - [Datenschutz](https://edlinger-consulting.de/datenschutz/): Adresse: Philipp-Funk-Str. - [Impressum](https://edlinger-consulting.de/impressum/): Adresse: Philipp-Funk-Str. - [Kontakt](https://edlinger-consulting.de/kontakt/): Ich willige ein, dass die von mir angegebenen personenbezogenen Daten für die Beantwortung der Anfrage verwendet werden, wie beschrieben in Datenschutzrichtlinie die ich gelesen habe. - [Perspektiven](https://edlinger-consulting.de/perspektiven/): Lassen Sie uns gemeinsam Ihre Strategie für nachhaltigen Erfolg gestalten. - [Buch](https://edlinger-consulting.de/buch/): Das erste Insider-Buch, das die Krise diagnostiziert, die Herausforderer analysiert — und einen konkreten Transformationsfahrplan liefert. - [Leistungen](https://edlinger-consulting.de/leistungen/): Fünf Kompetenzfelder. Ein Ziel: Umsetzbare Ergebnisse. - [Über mich](https://edlinger-consulting.de/ueber-mich/): Strategieexperte mit fast zwei Jahrzehnten Erfahrung in der Automobil- und Zuliefererindustrie. - [Home](https://edlinger-consulting.de/): Von innen gedacht. In der Praxis bewiesen. ## Optional - [Agent (MCP protocol)](websites-agents.hostinger.com/edlinger-consulting.de/mcp) [comment]: # (Generated by Hostinger Tools Plugin)